Uniform use of the KU signature builds awareness of the university in the academic community and beyond. Therefore, the KU signature should be used in accordance with the guidelines in this approved artwork guide.
Components of the University Signature
- KU logo. A graphic representation of "KU," the popular nickname or shorthand for the University of Kansas. The extended leg on the "K" — an alteration of the Trajan font — represents the Hill on the Lawrence campus.
- Logotype. "The University of Kansas" set in all caps Trajan bold.
- Signature rule. Connects the KU logo to the logotype and separates the primary and subordinate areas of the signature.
Secondary and tertiary areas may be used in the individualized signatures for each major unit: campus, college/school, administrative unit, corporate affiliate, training center, museum, and center for public programming.
The components of the signature should not be separated. Because the font was customized for the logo and the logotype, neither should be reset. In the vertical configuration, the logotype and secondary area must be centered under the KU logo. The horizontal and vertical configurations and color standards for the KU signature are intended to meet most design needs.
Exceptions to the guidelines in this document may be made only with prior approval.