We are One University

The University of Kansas has embarked on an aggressive effort to better tell its success story. KU's graphic identity system — the symbols, logotype, and colors we use to represent KU visually — is an important tool for achieving that goal.

A cohesive and uniform visual identity offers a more efficient and effective way for the university to communicate with key audiences. The system also provides us with a good, strong "KU," a highly readable and recognizable way of representing the university in which we all can take pride.

When we look like one university and are recognized by our audiences as one, the depth and diversity of this great institution will be even more impressive.

This graphic identity system is the product of effort and feedback from thousands of KU students, faculty, staff, and alumni, as well as other friends of KU. No one should doubt our commitment to the new standards. We ask for your assistance in seeing that your department, unit, or campus understands the guidelines and follows them.

We, collectively, have spent almost a century and a half building one of the nation's great public research universities. Now we have a tool to help the public better recognize the value that KU adds to our state, nation, and world. We thank you for your support of this historic effort on behalf of our great university.



Visual Identity
Marketing Communications

Licensing and Trademark
Paul Vander Tuig

KU Medical Center
Donna Peck

One of 34 U.S. public institutions in the prestigious Association of American Universities
Nearly $290 million in financial aid annually
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
23rd nationwide for service to veterans —"Best for Vets," Military Times
KU Today