Individualized Unit Signatures

Signatures for Major Units

Units within the university (campuses, colleges, schools, departments, centers, institutes, administrative units, corporate affiliates, and museums) are eligible for individualized signatures with the university's name in either the primacy or subordinate area.

Primacy is defined as the topmost and most visible position for the text portion of a logo. The subordinate area consists of text that appears below the line.

Some restrictions apply to the usage of the primacy and subordinate signatures.

Tertiary Individualized Signatures

The tertiary individualized signature adds a third, light-faced line to the signature. This allows a subordinate unit to show its parent unit within the university without removing the name of the university from the signature. The parent unit would appear in the tertiary line under the university’s name.

Preferred Usage — In all cases, the preferred usage is the KU primacy signature with the university name in the primacy area. This signature emphasizes the university, demonstrates a clear and direct association between the unit and the university, and is necessary when audiences may not be aware that the Trajan letterform "KU" represents the University of Kansas. This is particularly the case with international audiences or areas outside of the Midwest region.

Registered Student Groups

Some registered student groups are eligible for individualized signatures. To be eligible, a student group must have a purely academic or professional mission, a faculty advisor, and secure approval from the Dean of the group’s school or college. Eligible groups may not be politically or religiously affiliated. Registered student groups are defined by categories determined at registration with the Student Involvement and Leadership Office.

Stationery Signatures

On stationery, the KU primacy signature is mandatory unless an exception has been granted by Marketing Communications. Standing approved exceptions are:

  • Centers for public programming and museums that are public destination venues. An example is the Natural History Museum;
  • Training centers that have a statewide, professionally certified constituency to serve. An example is the Kansas Law Enforcement Training Center;
  • Campuses. These include Edwards Campus, the KU Medical Center, and the School of Medicine-Wichita.

Sample KU Primacy Signature


Visual Identity
Marketing Communications

Licensing and Trademark
Paul Vander Tuig

KU Medical Center
Donna Peck

One of 34 U.S. public institutions in the prestigious Association of American Universities
Nearly $290 million in financial aid annually
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
23rd nationwide for service to veterans —"Best for Vets," Military Times
KU Today