Primary Palette

The official University of Kansas blue is referred to as KU Blue PANTONE (PMS) 293. The gray used in the logotype is PANTONE (PMS) 430. You may substitute a 45% black screen for PMS 430 Signature Gray. Whenever possible, print PMS 293 as a spot or fifth color to ensure color accuracy.

The colors shown in this guide are for color reference only. Match to PANTONE®​ color standards for accuracy. PANTONE® is the property of Pantone, Inc.



KU Blue

PMS 293

100c 55m 0y 5k

0r 80g 186b



KU Crimson

PMS 186

0c 100m 80y 5k

232r 0g 13b



Jayhawk Yellow

PMS 116

0c 15m 100y 0k

255r 200g 45b



Signature Gray

PMS 430

5c 0m 0y 45k

133r 137g 138b




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One of 34 U.S. public institutions in the prestigious Association of American Universities
Nearly $290 million in financial aid annually
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
23rd nationwide for service to veterans —"Best for Vets," Military Times
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