KU Signature

Uniform use of the KU signature builds awareness of the university in the academic community and beyond. Therefore, the KU signature should be used in accordance with the guidelines in this approved artwork guide.

Components of the University Signature

  1. KU logo. A graphic representation of "KU," the popular nickname or shorthand for the University of Kansas. The extended leg on the "K" — an alteration of the Trajan font — represents the Hill on the Lawrence campus.
  2. Logotype. "The University of Kansas" set in all caps Trajan bold.
  3. Signature rule. Connects the KU logo to the logotype and separates the primary and subordinate areas of the signature.

Secondary and tertiary areas may be used in the individualized signatures for each major unit: campus, college/school, administrative unit, corporate affiliate, training center, museum, and center for public programming.

The components of the signature should not be separated. Because the font was customized for the logo and the logotype, neither should be reset. In the vertical configuration, the logotype and secondary area must be centered under the KU logo. The horizontal and vertical configurations and color standards for the KU signature are intended to meet most design needs.

Exceptions to the guidelines in this document may be made only with prior approval.


Visual Identity
Marketing Communications

Licensing and Trademark
Paul Vander Tuig

KU Medical Center
Donna Peck

File Types

EPS - Encapsulated PostScript language file, a file format used to transfer PostScript data within compatible applications.

GIF - Graphics Interchange Format, a compressed bitmap format created by CompuServe and is still the basic image format for online graphics.

JPEG - a compressed bitmap format, developed by the Joint Photographic Experts Group of the International Standards Organization. JPEG is generally used to create files of photographic images.

TIFF - Tagged Image File Format, a file format for exchanging bitmapped images (usually scans) between applications

One of 34 U.S. public institutions in the prestigious Association of American Universities
Nearly $290 million in financial aid annually
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
23rd nationwide for service to veterans —"Best for Vets," Military Times
KU Today