Incorrect Usage


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Do not obscure the Jayhawk unless it is being cropped.
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Do not stretch or distort.
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Do not delete or alter any elements of the Jayhawk.
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Do not create color variations.
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Do not reverse the colors. The body should always be dark and the beak light.
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Do not use a background that does not provide sufficient contrast. Instead, use the outlined Jayhawk.
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Do not use the Jayhawk as a pattern.
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Do not use drop shadows or background effects unless they are used to increase legibility.
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Do not reassign colors.
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Do not combine the Jayhawk with other KU marks.

QUESTIONS?

Visual Identity
Marketing Communications
marketing@ku.edu

Licensing and Trademark
Paul Vander Tuig
pvt@ku.edu

KU Medical Center
Donna Peck
dpeck@kumc.edu

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