The Gotham font family is KU’s primary font. It is suggested for use as the headline element in copy.

To purchase Gotham, visit Hoefler & Co.



Gotham Book



Gotham Book Italic



Gotham Black



Gotham Black Italic




Visual Identity
Marketing Communications

Licensing and Trademark
Paul Vander Tuig

KU Medical Center
Donna Peck

One of 34 U.S. public institutions in the prestigious Association of American Universities
Nearly $290 million in financial aid annually
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
23rd nationwide for service to veterans —"Best for Vets," Military Times
KU Today