Color Variations

The colors used in the university signature help make it a distinguishable element of KU’s identity. It is important to be consistent in the use of color. Color standards for the KU signature are intended to meet most design needs. Exceptions to the guidelines in this document may be made only with prior approval.


The two-color signature is always preferred. It should be used on a white or light background. When the two-color signature is used on a gray background, the logotype should be reversed (white).

Do not use the signature on a background that provides insufficient contrast.

When the signature is used on a photographic background, drop shadows may be used to enhance legibility. Consider printing the signature on a blue bar if legibility would be compromised by the background image.


If used in one color, the signature should be printed in black, KU blue (PMS 293), or KU gray (PMS 430).


When using a solid-color background, the signature colors should be reversed (white).


Visual Identity
Marketing Communications

Licensing and Trademark
Paul Vander Tuig

KU Medical Center
Donna Peck

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