KU Broadcast & Video

The Office of Marketing Communications produces video content for institutional advertisements, news features, and promotions with priority given to projects involving recruitment, media relations, public relations, and universitywide information. Outlets include the university web site, the official KU Youtube site, and formal university events such commencement and convocation. Certain promotional videos are available for use in PowerPoints and other presentation formats.

YouTube.com/KU guidelines

If you are interested in posting your video to the official KU Youtube site, please follow these guidelines:

  • Add the standard signature screen to the beginning and end of your video.
  • Be mindful of the style guidelines listed on this page when editing your video.
  • Contact Katie McCurry, Social Media Coordinator, to have your video added to the site.

KU Media Productions is available for hire to produce videos for units, from taping lectures and events to producing promotional videos.

KU signature on videos

The KU signature should be used as a stand-alone screen near the opening or closing of university video projects. The signature should be centered, reversed out, white, on a KU blue background (R:00 G:41 B:153) or on a black background. No part of the signature should ever be smaller than 24 points.

The signature cannot be three-dimensional and should not spin, flip, break apart, or be animated in any way.

The signature can fade up or down and can have lighting layers applied to it, but it should never appear to be in the round.

When referring to the university without using the signature, the words "The University of Kansas" should be written wherever possible in one of the recommended KU fonts.

The university's name should never appear in Trajan when it is not part of the signature.

The Jayhawk on video

In broadcast, the trademarked Jayhawk should be treated as a flat element and should not spin, distort, or be animated in any way. Use of the trademarked Jayhawk and historic Jayhawks should adhere to the same standards as the printed Jayhawk.

Artistic interpretations of a Jayhawk, however, can be animated. Artistic interpretations might include cartoons, illustrations, and collages. Artistic Jayhawks should be significantly unique from the trademarked Jayhawk to avoid confusion. Artistic Jayhawks are not to be used to make a profit by entities other than the university.

Standard signature screens

The Office of Marketing Communications has developed two standard signature screens with the KU signature at the appropriate size, reversed out on blue and black backgrounds. These screen views can be used as is for universitywide videos. The preferred screen view is blue.



Visual Identity
Marketing Communications

Licensing and Trademark
Paul Vander Tuig

KU Medical Center
Donna Peck

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