Business stationery is the largest, most frequent use of the KU identity. Each piece of business stationery — letterhead, envelopes, and business cards — provides the opportunity to solidify the university brand. The university has a number of campuses, colleges, schools, and departments, so it is vital to maintain consistency in business stationery.

There are three stationery configurations: standard, unit primary, and Jayhawk. Most KU units will use the KU standard stationery.

Signatures on stationery

On stationery, the KU primary signature is mandatory unless an exception has been granted by Marketing Communications. Standing approved exceptions are:

  • Centers for public programming and museums that are public destination venues. An example is the Natural History Museum.
  • Training centers that have a statewide, professionally certified constituency to serve. An example is the Kansas Law Enforcement Training Center.
  • Campuses. These include Edwards Campus, the KU Medical Center, and the School of Medicine-Wichita.


Visual Identity
Marketing Communications

Licensing and Trademark
Paul Vander Tuig

KU Medical Center
Donna Peck

Lawrence and Edwards Campuses
KU Medical Center and School of Medicine-Wichita
One of 34 U.S. public institutions in the prestigious Association of American Universities
Nearly $290 million in financial aid annually
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
23rd nationwide for service to veterans —"Best for Vets," Military Times
KU Today