Secondary Palette


Cool Colors

 

Sky Blue

PMS 297

50c 5m 0y 0k

115r 203g 242b

#73CBF2

 

Marina

PMS 302

100c 25m 0y 50k

0r 86g 129b

#005681

 

Obsidian

PMS 296

100c 45m 0y 70k

0r 45g 86b

#002D56

 

 

Warm Colors

 

Gold

PMS 130

0c 30m 100y 0k

251r 184g 23b

#FBB817

 

Orange

PMS 173

0c 69m 100y 4k

232r 109g 31b

#E86D1F

 

Brick

PMS 188

0c 95m 100y 50k

136r 14g 0b

#880E00

 

 

Dark Neutrals

 

Terra Cotta

PMS 1605

0c 55m 100y 30k

181r 103g 40b

#B56728

 

Brown

PMS 476

57c 80m 100y 45k

84r 48g 26b

#54301A

 

Smoke

PMS 7545

25c 5m 0y 65k

92r 112g 125b

#5C707D

 

 

Light Neutrals

 

Light Stone

PMS 414

0c 0m 10y 30k

188r 188g 175b

#BCBCAF

 

Khaki

PMS 7536

0c 5m 20y 30k

184r 176g 151b

#B8B097

 

Sand

PMS 7527

0c 2m 6y 7k

237r 231g 221b

#EDE7DD

 

 

Basics

 

Black

0c 0m 0y 100k

#000000

 

White

0c 0m 0y 0k

#FFFFFF

 

Green

PMS 378

34 c 0m 100y 60k

86r 108g 17b

#566C11


QUESTIONS?

Visual Identity
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Licensing and Trademark
Paul Vander Tuig
pvt@ku.edu

KU Medical Center
Donna Peck
dpeck@kumc.edu

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