KU Seal

What is the Seal?

The University of Kansas seal was chosen by KU’s first chancellor, Rev. R.W. Oliver, in 1866. It was redesigned in 1964 by Elden Tefft, professor emeritus of art, for the university’s centennial.

The seal pictures Moses kneeling in awe before a bush engulfed in flames. The translation of the Latin inscription on the seal is, “I will see this great vision in which the bush does not burn.” The story of Moses’ vision is from the third chapter of Exodus in the Bible. Fire symbolizes knowledge in many stories and myths. Moses is thought to represent the humble attitude of the scholar who recognizes the unquenchable nature of the pursuit of truth and knowledge.

The seal is a federally registered trademark. Affiliates may not use the seal.

Use of the Seal

The seal may be used only on materials of an official or ceremonial nature, including diplomas and documents related to Commencement.

The seal may not be used as a logo or identity, a design element in recruitment materials, or a decorative element on invitations, note cards, or similar materials.

The seal may be printed only in KU blue (PMS 293) or black. Reversing the seal out of a color is acceptable if done judiciously.

Do not print the seal using a four-color process blue or color build because of difficulties reproducing the fine lines within the seal.

The seal should not be used as a background graphic or design element.

Clear Space

Clear-space requirements must be observed, except in special, pre-approved circumstances.

Minimum Size

The seal should not appear less than 1 inch.

Color Variations

The University Seal may be printed in one-color black or KU blue (PMS 293). When used on a dark background, the seal should have a white outline to provide contrast.

Embossing the Seal

The offices of the chancellor, executive vice chancellor at the KU Medical Center, university registrar, and the registrar's office at the KU Medical Center have ownership and usage rights to devices than can emboss or impress the university seal on a document. No other office may own or use such a device. For information about embossing the seal, contact the Office of the University Registrar at the Lawrence or Medical Center campuses.


Visual Identity
Marketing Communications

Licensing and Trademark
Paul Vander Tuig

KU Medical Center
Donna Peck

One of 34 U.S. public institutions in the prestigious Association of American Universities
26 prestigious Rhodes Scholars — more than all other Kansas colleges combined
Nearly $290 million in financial aid annually
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
23rd nationwide for service to veterans —"Best for Vets," Military Times
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