Primary Palette


The official University of Kansas blue is referred to as KU Blue PANTONE (PMS) 293. The gray used in the logotype is PANTONE (PMS) 430. You may substitute a 45% black screen for PMS 430 Signature Gray. Whenever possible, print PMS 293 as a spot or fifth color to ensure color accuracy.

The colors shown in this guide are for color reference only. Match to PANTONE®​ color standards for accuracy. PANTONE® is the property of Pantone, Inc.

 

 

KU Blue

PMS 293

100c 55m 0y 5k

0r 80g 186b

#0051BA

 

KU Crimson

PMS 186

0c 100m 80y 5k

232r 0g 13b

#E8000D

 

Jayhawk Yellow

PMS 116

0c 15m 100y 0k

255r 200g 45b

#FFC82D

 

Signature Gray

PMS 430

5c 0m 0y 45k

133r 137g 138b

#85898A

 


QUESTIONS?

Visual Identity
Marketing Communications
marketing@ku.edu

Licensing and Trademark
Paul Vander Tuig
pvt@ku.edu

KU Medical Center
Donna Peck
dpeck@kumc.edu

One of 34 U.S. public institutions in the prestigious Association of American Universities
Nearly $290 million in financial aid annually
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
—ALA
23rd nationwide for service to veterans —"Best for Vets," Military Times
KU Today