Guidelines for usage of the Jayhawk

The Jayhawk is an iconic presence on the KU campus and on apparel and other promotional items. It often represents the university in place of or in addition to the KU logo and signature. As such, a set of guidelines has been developed for using the Jayhawk in print and on promotional items. These guidelines also address use of historical Jayhawks and the Jayhawk head application.

The Jayhawk, originally drawn by KU student Hal Sandy in 1946, can face either right or left. The Jayhawk is a federally registered trademark and must always be accompanied by a ®.


Visual Identity
Marketing Communications

Licensing and Trademark
Paul Vander Tuig

KU Medical Center
Donna Peck

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