Do not obscure the Jayhawk unless it is being cropped.
Do not stretch or distort.
Do not delete or alter any elements of the Jayhawk.
Do not create color variations.
Do not reverse the colors. The body should always be dark and the beak light.
Do not use a background that does not provide sufficient contrast. Instead, use the outlined Jayhawk.
Do not use the Jayhawk as a pattern.
Do not use drop shadows or background effects unless they are used to increase legibility.
Do not reassign colors.
Do not combine the Jayhawk with other KU marks.