Configurations


The KU signature is configured both horizontally and vertically. The horizontal configuration is preferred.

The vertical configuration should be used only when space is limited or when the printed piece has a vertical orientation (see Vertical Configuration).


Horizontal Configuration

 

 

The preferred use of the KU signature is in its horizontal configuration. The components of the signature should not be separated. Because the font was customized for the logo and the logotype, neither should be reset.


Vertical Configuration

 

 

While the horizontal signature is preferred, the vertical version may be used when space is limited or when the printed piece has a vertical orientation. The components of the signature should not be separated. Because the font was customized for the logo and the logotype, neither should be reset. In the vertical configuration, the logotype and subordinate area must be centered under the KU logo. Color, size, and clear-space requirements are the same as for the horizontal configuration.


Alterations

The horizontal and vertical configurations and color standards for the KU signature are intended to meet most design needs. Exceptions to the guidelines in this document may be made only with prior approval.


QUESTIONS?

Visual Identity
Marketing Communications
marketing@ku.edu

Licensing and Trademark
Paul Vander Tuig
pvt@ku.edu

KU Medical Center
Donna Peck
dpeck@kumc.edu

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