Color


 

Color is possibly the most significant identifier. Crimson and blue have long been the identifying colors for the University of Kansas. The colors have been updated to provide a fresh, modern feel while the design retains the history and prestige of the university. An element of gray was introduced to enhance the classic design.


PMS - Pantone Matching System.

Pantone - industry-standard matching system for specifying and matching precise ink colors.


QUESTIONS?

Visual Identity
Marketing Communications
marketing@ku.edu

Licensing and Trademark
Paul Vander Tuig
pvt@ku.edu

KU Medical Center
Donna Peck
dpeck@kumc.edu

One of 34 U.S. public institutions in the prestigious Association of American Universities
Nearly $290 million in financial aid annually
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
—ALA
23rd nationwide for service to veterans —"Best for Vets," Military Times
KU Today